It's been a rough few weeks for Facebook. While it rules the social media landscape now, which social media platforms might benefit if consumers shifted their attentions and loyalties elsewhere?
Snapchat has had a rough year so far: the launch of its redesigned app on February 6 resulted in a contentious reception. Is the app's tumultuous 2018 also being reflected in its user numbers and [...]
With Valentine’s Day on the horizon, we decided to revisit a particularly popular section of our Social Media Index: which are the most addictive dating apps?
Last week, Snapchat announced it was laying off 22 employees, including roles in the company’s content team. As Snap struggles to grow and monetize its audience, is anyone paying attention to its [...]
Earlier this month, neighborhood-based social network site Nextdoor announced a new $75 million funding round. Is it enough to help them take on Craigslist and become the dominant neighborhood [...]
Which social media properties have the highest user engagement? As part of research we conducted for our Social Media Index last month, we looked at the stickiest social media properties among [...]
Snapchat is on the verge of reporting their second-ever round of quarterly earnings next week, and investors and tech pundits alike are closely watching the share price, which is still recovering [...]
While Facebook Messenger reports that the app has “increased engagement massively in terms of number of messages sent per active user,” Verto Analytics data shows that Facebook Messenger [...]
Can Nintendo recreate the Pokémon GO phenomenon with its latest mobile title, Super Mario Run? Verto Analytics compares user engagement metrics for both games.